About · Independent AI product studio

Crafting experiences, building brands
that ship.

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03How we work

Five stages, and what you are holding at the end of each.

StageWhat we doWhat you get

Discovery

The workflow mapped as it really happens, the success measure written down, and the parts that are explicitly out of scope.

A brief, and a number to hit

Architecture

Data model, tenancy boundaries and the tool surface decided before the sprint — retrofitting isolation into a live product is the expensive kind of rework.

The shape, agreed

Riskiest thing first

Whatever we are least sure of ships in week one. On FlyCRM that was the capture pipeline, in phase 3 of 20.

Proof it works, early

Build & verify

Phase-gated delivery with the guardrails, refusals and failure paths treated as scope rather than as an afterthought.

A system that fails safely

Handover

Documentation, infrastructure access and a codebase your own team can extend. The build is not finished while it still needs us.

Ownership, not dependency
Tell us what you are building
04People first

One team, and what that actually gets you.

  1. 01One teamNo handoffs

    Designers and engineers on the same build, reviewing each other's work as it happens. There is no spec passed over a wall, which removes the fortnight a project usually spends re-explaining itself — and is why GreenHub went from concept to production in five weeks.

  2. 02In-houseNothing subcontracted

    Every project on this site was designed and built by people on our own payroll. That is the plain meaning of the 100% figure the case studies carry, and it is the reason we can answer a question about any decision in any of them.

  3. 03Room to argueEvery voice counts, out loud

    Freedom of expression is easy to put on a careers page and harder to run a project on. In practice it means the most junior person can say the architecture is wrong, and it gets looked at — because the alternative is finding out in week six.

  4. 04Written downDecisions, not just code

    The reasoning behind a build is recorded as we go. Sixteen projects are published in full on this site, architecture and constraints included, which is the same discipline applied where anyone can check it.

  5. 05Handed overYou own it afterwards

    Documentation, infrastructure access and a codebase your own team can extend. We would rather be re-hired for the next thing than depended on for this one.

06Why us

Why We Get Hired Twice

Three habits, each one a failure we would rather not spend your project debugging.

01

We are judged on what survives production

0 writes without a confirm

Anyone can demo a model. Production is retries, permissions, human confirms and an audit trail, and that is the part we build. The guardrails are designed before launch rather than added after an incident.

02

AI as engineering capacity, under human command

667 commits in 5 months

Every AI-produced change arrives with a specific file, a specific line and a stated reason. Nothing lands on confidence alone, which is the difference between AI-assisted engineering and AI-generated code you cannot audit.

03

Built to be handed over

100% in-house

One team through discovery, design, build and launch — then documentation and access, so your own people can keep going. We would rather be re-hired than depended on.

Idea in your head? Let’s
bring it to life.

Got a project? A wild idea? Or just want to say hey?
We're here for all of it — reach out anytime.

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